white paper



Protecting and developing digital assets with creators that participate in the process.

market overview

By analysing demand and offer for collectables during 2020, some of the main trends of 2019 have seen confirmation or growth, showing a solid push for technological innovation.

The NFT Market is stabilising on reliable and engaged communities with healthier trading behaviour. Yes, Bear Markets are complex, but every day the NFT space continues to build the future of the web.

We’ve seen weak signals indicating a promising and stable direction for the NFT industry amidst the Bear Market after a massive drop in USD traded volume of 25% over the last quarter. This indicator fell again by 77% compared to Q2 2022.

The online-only auctions have recently conquered a large segment of young buyers with a recognisable and well-defined profile. Christie’s reported that 32% of new buyers in online-only auctions are between 23 and 38 years old, while Sotheby’s has doubled the number of buyers under 40.

Covid-19 and the resulting restrictions have brought down many industries, including art. Visitors to the world’s 100 busiest art museums have dropped from 203 million in 2019 to 54 million in 2020: a 77% drop. Fewer revenues translate into less money to preserve the artistic heritage, and the future forecast is a shrinking cultural offer. Meanwhile, the NFT market is experiencing exponential growth, going from a total market capitalisation of 720 million at the beginning of 2021 to 5.3 billion at the end of the same year, arousing interest and promoting entry into the sector of large multinationals, such as Ferrari, Gucci, Adidas, Nike, Dolce&Gabbana, Lamborghini, Disney, Alibaba and many others.

Source of the referenced dictionary and market research: Nonfungible and MidaNFT

The volume of USD traded – Total volume traded when buying or reselling NFTs. Includes primary and secondary markets.

  • Volume of sales – Number of NFT sales during the year. Includes primary and secondary markets.
  • Buyers – Number of wallets that purchased at least one NFT during the period. A single person can own multiple wallets.
  • Sellers – Number of wallets that sold at least one NFT during the period. A single person can own multiple wallets.
  • Active wallets – Number of wallets that bought or sold at least one NFT during the period.
  • Total losses (at resell) – Cumulative volume of dollars lost when reselling assets on the secondary market (difference between the purchase and resale prices).
  • Total profit (at resell) – Cumulative volume of dollars earned when reselling assets on the secondary market (difference between the purchase and resale prices).
  • Average ownership duration (days) – Average number of days between the purchase and resell of a single NFT
  • Active Smart contracts – Total number of “Smart Contracts” enabling NFT transactions. A single project can use several Smart Contracts.
  • Average Price (USD) – Average price in dollars observed on the markets of all NFTs traded during the period. Includes primary and secondary sales.

problems and solutions


  • Tech asymmetries
  • Major players
  • Shit coins, Crypto schemes, Deep fakes
  • Lack of transparency
  • Lack of quick understanding of how NFTs work
  • Lack of massive understanding of how web 3.0 works
  • Cultures and Geography 


[ideal_list] solutions

  • Starts with one Creator, protecting the process and assuring that the creator is the most valuable asset of the workflow
  • Write a single model and contract with the creator, educating him about the ideal_list unique collection
  • Projects may merge non-fungible tokens collections with tangible assets
  • Production – Distribution – Market. The cycle is known by the author/creator and 100% transparent and understood by parties from 0_day


  • The [ideal_list] code
    • Co-writing NFTs
    • Ideal_list self-explanatory documentation
  • The [ideal_list] relationship model
    • Creators agreement
    • Start and Follow-up
  • The business model
    • Transparency
    • Long-term streams
  • The distribution model
    • OpenSea
  • The marketing strategy
    • Digital Marketing
    • Communities of enthusiasts

The NFT and traditional art market both rely on the same fundamentals:

authenticity and uniqueness

Therefore, [ideal_list] must guarantee these two characteristics to collectors and, above all, to creators, whose potential income is tied to the maintenance of these two pillars. For this reason, we demand reciprocal commitment between the company and the creators, through a contract, that no other NFT copies of the same work will be produced besides the one kept by them and the one commercialised through auction to preserve the value of the pieces placed on the [ideal_list] market.

NFT utility

  • 62% of NFTs for sale on OpenSea feature no utility, and the prices here could be lower than $0.01 each;
  • 20% carry a single use case, and the value is only in that use case;
  • 17% are tokens with a specific project with no secondary use cases.

The utility is an essential buzzword within the NFT ecosystem. Broadly speaking, the utility of an NFT refers to the usefulness, profitability, and benefit that it affords its owner.


Frequently Asked Questions

[ideal_list] is an online art marketplace (gallery) dedicated to bridging the gap between the historical art market and the new possibilities of web 3.0.

Our platform promotes a new user experience for connecting intrinsic valuations by combining tangible and intangible assets.

Artists, designers, and other content creators who want to digitally market their work through a contractually secure solution.

Access is exclusive, so participation is possible in two ways:

  • By invitation.
  • By self proposal.

Our panel of consultants always has the last decision both in invitations and in the election of participations.

(we do not guarantee availability for all proposals that we may receive.)

Non-fungible tokens (NFTs) are becoming increasingly popular in the art world because of the benefits they offer to artists, collectors and galleries. Here are some reasons why NFTs are being used in art:

  • Authenticity: One of the main benefits of NFTs in art is that they provide a way to verify the authenticity of a digital work of art. Because each NFT is unique and contains a record of its ownership history on the blockchain, it can be used to prove that a particular piece of art is the original work created by the artist.
  • Ownership: NFTs also provide a way for artists and collectors to establish ownership of a digital work of art. Unlike traditional art, which can be easily reproduced, NFTs are unique and cannot be duplicated. This means that the owner of an NFT has exclusive ownership of the digital artwork it represents.
  • Value: NFTs can be used to assign a value to a digital work of art, which can then be bought and sold on various marketplaces. This provides artists with a new revenue stream by allowing them to sell their digital art directly to collectors and fans.
  • Accessibility: NFTs can also make digital art more accessible to a wider audience. By providing a safe and transparent platform for buying and selling digital art, NFTs can help artists reach new audiences and generate interest in their work.

Overall, NFTs provide a way for artists and collectors to establish ownership, verify authenticity, assign value and increase the accessibility of digital art. As such, they are becoming an increasingly popular tool in the art world.

[Ideal_list] is a natural environment for some of us that look deep into the origins of the internet and always believe in protecting the intellectual property of those who work to open social opportunities. The NFT is the master tech that allows you to merge everyone’s interests.

An NFT, or Non-Fungible Token, is a type of digital asset that represents ownership or proof of authenticity of a unique item or piece of content, such as artwork, music, videos, or even tweets. Think of it like a digital certificate of ownership, like a deed to a house or a certificate of authenticity for a valuable painting.

NFTs are created on blockchain technology, which is a digital ledger that records transactions in a secure and transparent manner. Each NFT has a unique code that verifies its authenticity and ownership, and this code is stored on the blockchain. This makes it possible for NFTs to be bought, sold, and traded like physical assets, and for their ownership and authenticity to be easily verified.

One of the key features of NFTs is their uniqueness. Unlike cryptocurrencies, which are fungible and interchangeable, NFTs are one-of-a-kind and cannot be replicated. This makes them valuable to collectors and fans who want to own a piece of digital content that is rare and unique.

NFTs have gained popularity in recent years as a way for artists, musicians, and other creators to monetize their digital content and connect with fans in new ways. By selling their work as NFTs, creators can earn royalties each time their work is bought, sold, or traded, and fans can own a piece of their favorite artist’s work in a way that was not possible before.

Overall, NFTs are a new and exciting way to own and trade digital content, and their potential uses and applications are still being explored and discovered.

A smart contract is a self-executing computer program that facilitates, verifies and enforces the terms of an agreement between parties. When it comes to non-fungible tokens (NFTs), they play a critical role in verifying and managing the ownership of these unique digital assets.

NFTs are unique digital assets stored on a blockchain, typically the Ethereum blockchain. Each NFT is a unique token that represents the ownership of a specific digital asset, such as a piece of artwork, a music file or a tweet. Because NFTs are stored on a blockchain, they are tamper-proof and cannot be duplicated or counterfeited.

Smart contracts are used to manage the ownership and transfer of NFTs. When an NFT is created, a Smart Contract is also created, which contains the details of the NFT, including its ownership, transferability and any other relevant information. It also contains rules on how the NFT can be transferred from one owner to another. When an NFT is sold or transferred, the smart contract automatically updates the ownership information and verifies the transaction. This eliminates the need for intermediaries, such as auction houses or brokers, and reduces the risk of fraud or disputes.

Smart contracts also allow creators of NFTs to earn royalties when their assets are resold. It can be programmed to automatically distribute a percentage of the sale price to the original creator each time the NFT is resold. This provides an incentive for creators to continue producing high-quality NFTs and can help ensure that they are fairly compensated for their work.

Overall, smart contracts are essential to the functioning of NFTs, providing a secure and efficient way to manage the ownership and transfer of these unique digital assets. As NFTs continue to grow in popularity, the use of smart contracts is likely to become even more widespread.

A digital wallet, also known as an e-wallet or virtual wallet, is a software application or online service that allows users to store, manage and transfer digital assets, including cryptocurrencies and non-fungible tokens (NFTs).

Digital wallets play a critical role in the NFT market by providing a secure and efficient way to manage NFTs. When someone purchases an NFT, it is typically stored in a digital wallet. The wallet stores the NFT on the blockchain and provides the owner with a unique digital address, which serves as proof of ownership. They allow users to easily transfer their NFTs to others by simply transferring them to another digital wallet using a unique digital address, and offer features such as viewing NFT ownership history, tracking market values and setting up alerts when new NFTs become available for purchase.

However, it is important to note that the security of digital wallets is critical in the NFT business, as these can be worth significant amounts of money. Users should take steps to ensure the security of their digital wallets, such as enabling two-factor authentication, using strong passwords and keeping their private keys secure.

Blockchain is a digital ledger technology that enables the creation, ownership and transfer of unique digital assets. NFTs are typically created on blockchain networks, such as Ethereum, which provide a secure and transparent record of ownership and transaction history.

When an NFT is created, its ownership is recorded on the blockchain and a unique identifier is assigned to it. This identifier, called a token ID, is unique to that particular NFT and cannot be replicated. The token ID and associated ownership data are stored on the blockchain, making it impossible for anyone to alter the ownership record or duplicate the NFT.

The blockchain provides a decentralised and transparent platform for buying and selling NFTs. Transactions on the blockchain are verified and recorded by multiple nodes on the network, making it nearly impossible for fraudulent transactions to occur. In addition, the transparent nature of the blockchain allows buyers and sellers to view the transaction history of an NFT, which can help establish its authenticity and provenance.

Overall, the blockchain is a critical component of the NFT ecosystem, providing a secure, transparent and decentralised platform for the creation, ownership and transfer of unique digital assets.